A popular bookshop that was established in 1982 has announced that it is altering its brand name to make it more adaptable for online usage. However, the change has caused outrage amongst UK academics since the latest version is grammatically incorrect.
Waterstone’s, which was established by Tim Waterstone in the 80s, has decided to drop its apostrophe from the brand name to create a more practical spelling which is versatile for the digital industry. However the changes have been blasted by the Apostrophe Society, which has condemned the change as plain wrong.
Included in the new style, the bookstore is reinstating the Baskerville serif font with the upper case W and it is claimed that the modification is to reflect the change in business in present times. Even so, customers have criticised the move, saying that the organisation takes on an educational role and for that reason needs to lead and not dumb down.
The strategy is being brought in across all high street shops in the UK. It is important that people promote independently in the best possible light by being 100% accurate in their spelling and grammar. It would be strange for a book store that sells thousands of books, trying to inform, educate and entertain the British community, to be sloppy in terms of writing proper English. Booklovers idolize Waterstone’s as being a role model and exemplar.
In the world of business, there’s no second chance to make an impression and although everybody is human and makes faults, failure to notice the finer details can easily have detrimental results on a company. Online proofreading services will help make sure that all work is of a high standard and quality.